UG Series Logo
Vendors

Connect With the UG Series Community

UG Series gives vendors the opportunity to connect directly with a highly engaged fitness, wellness, and active lifestyle audience in a high-energy event environment. From athletes and coaches to spectators, families, and community partners, the event creates meaningful opportunities for product exposure, onsite sales, sampling, lead generation, and face-to-face brand interaction.

Unlike a traditional vendor show, UG Series vendors become part of the event experience. Attendees are onsite, engaged, and connected to the culture of performance, recovery, nutrition, health, and active living.

Reach the Right Audience

UG Series attracts an active and motivated audience that values fitness, wellness, performance, recovery, and community. Vendors have the opportunity to connect with people who are already invested in training, health, competition, and active lifestyles.

The event audience includes:
  • Functional fitness athletes
  • CrossFit communities
  • HYROX and endurance athletes
  • First responders
  • Coaches and gym owners
  • Health-conscious consumers
  • Spectators and supporters
  • Active lifestyle families
  • Wellness-focused individuals
  • Community members and visitors

Who Should Sign Up?

UG Series welcomes vendors that align with fitness, wellness, recovery, nutrition, performance, lifestyle, and community. The goal is to create a vendor experience that adds value for athletes and spectators while giving brands meaningful exposure throughout the event.

Vendor categories may include:

  • Supplement and nutrition brands
  • Athletic apparel and gear
  • Recovery and wellness services
  • Physiotherapy and massage therapy providers
  • Cold plunge and sauna companies
  • Meal prep and healthy food vendors
  • Fitness equipment and training products
  • Hydration and beverage brands
  • Functional health clinics
  • Lifestyle and performance brands
  • Fitness technology companies
  • Local restaurants and community businesses
  • Tourism and regional partners

Vendor Packages

Choose the Right Vendor Level

UG Series offers three vendor package levels designed to support different goals, from premium brand exposure to event-day visibility. Each package gives vendors the opportunity to connect with an active fitness and wellness audience in a high-energy competition environment.

Gold Vendor Package

$2,500 CAD

A premium vendor opportunity for brands looking for enhanced exposure, stronger event integration, and a higher-impact presence throughout the UG Series experience.

Silver Vendor Package

$1,000 CAD

A stronger visibility option for vendors looking to increase brand presence, create more engagement, and stand out within the vendor area.

Bronze Vendor Package

$500 CAD

A great entry-level option for vendors looking to be part of the event, connect with attendees, and gain onsite exposure.

Package availability may be limited. Vendors are encouraged to sign up early to secure their preferred level.

FAQs

What types of vendors are a good fit for UG Series?

Can vendors sell products onsite?

What vendor packages are available?

Is power or internet available?

Are food vendors permitted?

How many attendees can vendors expect?

Will vendors receive promotion before the event?

Where do vendors sign up?