We created the UG Series to make competition inclusive to your entire community. There are such a small number of athletes that qualify for the CrossFit Games, but there are many more that enjoy testing themselves amongst their peers.
Our locations are spectacular. All of our events are outside, so we can enjoy the elements that Ontario has to offer, whether it’s Canada’s largest freshwater beach in Wasaga, or the beautiful winter ski resort at Blue Mountain. We try to utilize the natural terrain to make all of our workouts unique and challenging.
It is our goal to grow the fitness community, by providing the best experience for both athletes and spectators alike.
Meet the UG Team
Jennifer Nichol is the creator of buzz behind the UG Series. She has led the UG Series Marketing team since 2012.
Prior to UG Jen spent over 5 years as the Collingwood Run Site, Run Director for the Canadian Breast Cancer Foundation CIBC Run for the Cure, a role in which she helped to raise over $1 million dollars for CBCF and which led her to many outstanding recognitions including
2009 New Run Director of the Year & 2011 Outstanding Volunteer Award, awarded by the Ontario Region of the Canadian Breast Cancer Foundation.
In 2009 Jen was also named a Grass Roots Hero by On the Bay Magazine for her work in the community with the Run.
In 2012 she was nominated by Simcoe Grey MP Dr. Kellie Leitch for the Prime Minister’s Volunteer Award and was bestowed with “the Order of Collingwood” that same year.
Since 2012, Jen along with her husband, Scott and 2 daughters, Emma & Hannah have been an active members of Crossfit Indestri and the community. In 2015 Jen became one of the owners at CrossFit Indestri.
With a love for photography you will typically find Jen with camera in hand capturing images, some of which have been used in media publications.
Jen was one of the driving forces behind the creation of our Women Strong Weekend, an event in which like minded women come together to empower and inspiring each other through fun and fitness.